Thursday, April 24, 2008

How to sell something..!!!!

How to Sell something

"It’s not luck", page 205.


· First setup a meeting for a fixed amount of time, so that there is no time pressure

· If possible, say the existing situation and problems and draw a tree in the buyer’s terms from his point of view. Be sure not to state the obvious stuff, coz the buyer may ask you to cut the crap.

· Ask the buyer if you have listed all his problems related to the issue, or are there anything else.

· Then provide the solution.

· Then show him a snake in the grass, by showing a small problem with this solution.

· Then instead of making a final closing statement, give the buyer some time for him to think upon and give him the related documents. Schedule a meeting in the future to finalize this.

· Give him a list of excuses for not going with this solution, why we should not go with this.

This makes him eliminate his own internal doubts and you come across as a sincere person.

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