Design - Common sense is not common

This is one of the designs that strike you as, " Shucks.!!! why did it not occur to me."

The Revolutionized Wrench provides exceptional user ergonomics, comfort, control and torque through an innovative design that offers a 500 percent larger surface area over traditional wrenches.

In addition to seven patents, the Revolutionized Wrench has received numerous industry awards and much media attention, including a commendation from the National Arthritis Foundation.

Check out the other cool award winning product designs here in Businessweek.