How to Sell something
"It’s not luck", page 205.
· First setup a meeting for a fixed amount of time, so that there is no time pressure
· If possible, say the existing situation and problems and draw a tree in the buyer’s terms from his point of view. Be sure not to state the obvious stuff, coz the buyer may ask you to cut the crap.
· Ask the buyer if you have listed all his problems related to the issue, or are there anything else.
· Then provide the solution.
· Then show him a snake in the grass, by showing a small problem with this solution.
· Then instead of making a final closing statement, give the buyer some time for him to think upon and give him the related documents. Schedule a meeting in the future to finalize this.
· Give him a list of excuses for not going with this solution, why we should not go with this.
This makes him eliminate his own internal doubts and you come across as a sincere person.
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