Touch your customers with small but humane gestures

Lesson: When every retail outlet has same products, focus on auxiliary services that could attract divided customers.

Example 1: A petrol bunk in Tarnaka, Hyderabad offers cold water to all its customers and chocolates and balloons to kids during festival times. How much would it cost them? Peanuts, compared to the profit he makes.

What it means to the customer ? A lot... a very friendly gesture.

Example 2: When all the malls in Gurgaon charge a mandatory 40 rupees for a four wheeler parking, the Gurgaon central has a unique system where in the customer need not pay if he has bought anything above 40 rupees, attracting more people when all brands are same at every mall.