Saturday, April 17, 2010

Spell the Benefit of the Benefit.


An old advertising maxim says you’ve got to spell out the benefit of the benefit.
The most frequent reason for an unsuccessful advertising is advertisers are so full of their own accomplishments (the world’s best seed), that they forget to tell us why we should buy (the world’s best lawn).

Courtesy: Made to Stick

Thursday, April 8, 2010

Who counts..?


    “It is not the critic, who counts, nor the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man, who is actually in the arena; whose face is marred by dust and sweat and blood; who knows great enthusiasm, great devotion and the triumph of achievement.” - Theodore Roosevelt.

Nuru Light

If you haven't heard of Nuru Light, this is one of the path breaking ideas to fill light and increase productivity in rural areas.



More details about the project are shared in this interview.
http://blog.ennovent.com/2010/03/led-there-be-light-nuru-light/

A man recharging four Nuru Lights with Pedal Power


Saturday, April 3, 2010

Voice and Choice

Voice and Choice inspire people.

Once your employees are given a choice and an opportunity for their voice to be heard, they will be inspired to make their choices successful.

The future of shopping

Friday, April 2, 2010

The presentation secrets of Steve Jobs




As I was browsing over MBA blogs, found this presentation on " The presentation secrets of Steve Jobs".
Was just blown off with some of the advice offered in the presentation. Listed a few as a trailer to what the presentation is all about:


  • "The single most important thing you can do to dramatically improve your presentations is to have a story to tell, before you work on your PowerPoint file."
  • "Simplicity is the ultimate sophistication"
  • "Your brain interprets every letter as a picture. So a wordy slide literally chokes your brain.
  • "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Watch the presentation to learn a lot more.